PROJECT

Salesforce and Eventbrite automation via Integromat (Make.com) for contact and lead management

Integration of Eventbrite and Salesforce using Integromat, Automation scenario setup and debugging, Lead and Contact deduplication logic, Campaign Member management, Custom field mapping (e.g., Ticket Type), Scheduler setup for manual and automated runs, Support for production environment migration, Video tutorials and scenario documentation

  • Industry: Technology / software development
  • United States Location: United States
  • Delivery time: 8 weeks
  • Technologies: Make.com, Salesforce
  • Rated: 5/5
2 months

Project overview

The project involved building and refining a complex Integromat automation that synced attendee data from Eventbrite to Salesforce. The goal was to identify existing Contacts and Leads in Salesforce by email (including alias fields), create new Leads if no match was found, and add all to appropriate Campaigns.

Extensive error handling, deduplication logic, and custom field mapping were required to ensure accuracy. The solution had to support both sandbox and production environments, multiple event IDs, and allow for manual execution.

A very complex integration that was done well. Did exactly what was expected. Works great. Just as I expected it to be. A very detailed and collaborative experience - 2410 delivered on all requirements and continued support through extensive revisions. Excellent communication and highly recommended for Integromat-based automation projects.

- jasonrs31

Key features delivered

  • Eventbrite attendee data sync with Salesforce
  • Deduplication logic to prevent duplicate Leads
  • Contact and Lead lookup using email and additional alias fields
  • Campaign Member creation with ticket type mapping
  • Custom name parsing logic for new Leads
  • Support for multiple Eventbrite events via cloned scenarios
  • Manual and scheduled execution modes
  • Detailed logging and fallback routing to handle edge cases

Screenshots

Final scenario configuration showcasing conditional logic for Lead vs Contact flow in Make.com

Final scenario configuration showcasing conditional logic for Lead vs Contact flow in Make.com

Modules in Integromat with Ticket Type and Contact parsing logic configured

Modules in Integromat with Ticket Type and Contact parsing logic configured

Integration point showing data passed from Eventbrite to Salesforce, visualizing flow path

Integration point showing data passed from Eventbrite to Salesforce, visualizing flow path

Technology stack

Make.com Salesforce Eventbrite Monday.com